February 2014

New Promo Video

Thanks to Andrew Cleary for his promotional video that introduces the ARCS! You can find that under the About tab on The ARCS page.

As Joe Tucker offered, “Not only is Andrew a world-class artist on the table, but he also spots people a ton of weight in the real world too!”

P.S. —
If you’re wondering why the promo begins on a down note, then keep in mind that it was designed as a tool to motivate the skeptical pro am poolplayer. They’re generally not quick to adopt something new. The approach utilizes the thinking in sales that you need to take certain people to “their point of misery”” before getting them off the fence to engage in something they will come to like and will benefit them. Future promos will target other types of poolplayers and will assume a positive tone throughout.

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Mobile-Friendly

I encourage everyone to visit our website on a smartphone or tablet. My group has been working hard to optimize the design and content for small screens as well as desktop and laptop computers. Should be very easy to read and navigate. This week, we tested on iPhone and iPad.

For any in the know, mobile optimization is no easy challenge. I’m proud to say that our website is on the cutting edge for the pool world!

I welcome any feedback and reporting of glitches by email: eric.s.townsend@gmail.com. Please note a few items for me: 1. device, 2. browser, 3. browser version. If you can, also attached a screenshot, so I can see what you see. Thank you!

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Our New Website!

We hope you enjoy the new website, which was created by Eric S. Townsend from ESTMKTG in Fairfax, VA. Townsend is a player in our format, the organizer for American Rotation in Northern Virginia, and the husband of the first female qualifier in ARCS regionals history, Gwen Townsend.

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The Breaks, Remixed

Beginning with ARCS III, the winner of the opening lag will not only gain first break but also receive ball-in-hand after it. Alternating break and ball-in-hand continues from there.

This change in the rulebook originated from conversations with poolplayers at the ARCS II national. We’ve decided to give this format a try and see which is preferred.

Here’s the thinking behind this. Generally, the player making the last ball in the first rack was already in the lead going into second rack — and sometimes by a wide margin. Adding a second break plus ball-in-hand can start a match off in a very lop-sided manner. We’ve seen some 40-0 or 36-4 type matches which are difficult to overcome. We’ve decided to let the players compete.

A couple of other things that factored into this decision were the possibility of speeding up matches slightly and making the game a lot easier to explain to others.

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